Our Team

Driving Success Through Innovation and Leadership

Larry Meyer’s career journey reads like a thrilling novel of business conquests.

With a knack for being at the right place at the right time, Larry has left his indelible mark on various industries, from manufacturing to FinTech. His career highlights are nothing short of spectacular.

Having embarked on his professional journey with startups, Larry quickly emerged as a key contributor and dominant leader. He played pivotal roles in four early-stage companies, two of which have soared to annual revenues exceeding $750 million and $1.2 billion, respectively (BlackLine and Lauridsen Group). Larry’s imprint on the success stories is unmistakable.

Diversity is a hallmark of Larry’s career, as he’s navigated industries ranging from manufacturing and transformation to multilingual services and FinTech. His expertise extends to the cutting edge, with forays into decentralized digital identity solutions.

Today, as the driving force behind CRO ADVISORS, Larry empowers Go-To-Market teams across the U.S. to confidently navigate the complex landscape of revenue generation. His wealth of experience and passion for excellence serve as beacons guiding businesses toward their full potential.

On a personal note, Larry’s commitment extends beyond the boardroom. He’s been married to his adoring wife, Beth for 33 wonderful years and is the proud father of six adult children. The job of being a grandparent to four little ones adds an extra layer of happiness to his life.

Larry’s educational journey is equally impressive, boasting a BS in Economics from the University of Illinois, a deep dive into entrepreneurship and innovation at Stanford University’s Graduate School of Business, and the insights gained from the Vineyard Leadership Institute.

Larry’s beliefs and values form the bedrock of his approach to business. His globetrotting experiences, leading revenue teams to award-winning success, have reinforced his core principles: listening intently, prioritizing the well-being of others, fostering creative thinking, seeking outside expertise, assembling the best possible resources, constantly honoring his team’s skills, embracing automation for efficiency, and executing with unwavering determination.

In a world of business where innovation meets leadership, Larry Meyer shines as a true luminary, driving organizations to unparalleled heights with his unique blend of wisdom, experience, and unrelenting dedication to excellence.